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| Google Adsense Starting EFT for Indian Publishers |
EFT is short form for Electronic Fund Transfer. By this method publishers can directly get their Adsense payments in their bank accounts. From 16 March 2014 google is going to launch this method for Indian publishers.
Below is the announcement made by Google in their Product forums for EFT :-
Hello AdSense publishers in India!
We’re excited to let you know
that we’ll soon be improving the payments process in India and use a faster,
more reliable, and secure alternative to cheque payments. As part of upgrading your account to our new
payments system, we are replacing cheque payments with U.S. Dollar
international wire transfers. We think
you’ll find this to be a major improvement over cheque payments, and we welcome
your feedback to let us know how this changes your payment experience. Publishers participating in our recent wire
transfer beta testing report minimal fees (typically Rs. 56/- to Rs. 110/-,
approximately $0.90 to $1.78) and favorable exchange rates on these transactions. You’ll benefit from receiving these payments
in your bank account automatically, saving you from a trip to the bank.
I’d like to extend an invitation
to anyone who would like to opt-in to wire transfer payments for the upcoming
March scheduled payment. If you would
like to receive this update on your account now, apply a “self-hold” to your
payments. You can find this feature
within the “payment settings” options.
Over the coming weeks, we’ll be upgrading accounts in India with a
payment self-hold to our new payments system.
To be eligible for this month’s payment cycle, please make this
preference change prior to Sunday, 16 March, 06:00 (AM) IST.
After this upgrade, you’ll need
to provide wire transfer instructions for your bank account so that we can send
your future payments. Be sure to obtain
your bank’s specific wire transfer instructions for receiving U.S. Dollar wire
transfers from abroad. While you may be
able to find information such as your bank’s SWIFT code from an Internet search
or members of the forum community, we strongly recommend only using
instructions that you receive directly from your bank’s web site or agent as
incorrect information could delay your payments. Unlike our old payments system, there is no
strict monthly deadline for updating your payment details, so you’ll have
plenty of time to complete this step.
We want you to receive the most
value possible from your AdSense payments.
Google pays most fees involved with sending payments by wire transfer
and does not charge a fee for this service.
Your bank will perform the U.S. Dollar to Indian Rupee currency exchange
according to their policies, and it will typically assess a small fee covering
the mandatory Service Tax required for currency conversion transactions. We
recommend that you check your bank’s fee schedule to understand how it applies
fees for receiving foreign wire transfers. We cannot recommend or endorse
specific banks, but we suggest sharing wire transfer experiences within the
publisher forum community. Sharing the
name of the bank you use, fees assessed, and exchange rates received are OK. For your security, please do not post
personal details about your bank account, payment amounts, transaction numbers,
or other identifying info.
We ask that you continue to
receive and deposit any outstanding cheque payments, if applicable. Normal
60-day cheque cancellation waiting period policies will apply.
We hope to make wire transfer
payments fully available to all publishers in India soon. Thank you for your patience and understanding
as we continue to improve our payment processes in India and worldwide.
You can find additional information
about setting up wire transfer payments in our Help Center.
Sincerely,
The Google AdSense Team
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